Improving Your Music Marketing Strategies: A Guide for Artists, Musicians, and Producers To Promote Your Music

Improving Your Music Marketing Strategies: A Guide for Artists, Musicians, and Producers’ Music Careers to Promote Your Music 

With the large amount of new music constantly being released, deciding if your music will resonate with an audience may hinge on its marketing. Whether you are promoting your latest music on your own or preparing to drop new tracks, the tips provided here will assist you in getting underway. 

7 top marketing strategies for musicians, artists, and producers

Use your artist's website as a gateway to releasing music and letting your fans get to know you

 So, like, with your music website, you can make connections by diving deeper into your music, sharing your photos, and stuff like that. And if you wanna sell your music online as part of your marketing strategy, your website is the perfect place to send all your fans. You can get their email addresses here, so you can keep in touch with them in the long run. Plus, you can use your website to promote your music on all social media sites. Bonus Note: "Why build your entire career on someone else’s quicksand (social media accounts like Facebook, Instagram, TikTok, YouTube, Apple Music, Streaming platforms, etc) when you build on your OWN concrete foundation" 

Create your website if you haven't

You can use it to build your site or online storefront, and use it to sell digital products like albums, songs, and subscription memberships directly to your fans. Who needs record labels anymore? Mr. Kanye West aka "Ye" is showing the world a new way of marketing efforts! Plus, find a print-on-demand product service to catalog your merch, so you can sell branded merch-like band t-shirts to your audience without using any external platforms. You don’t need to purchase any stock—just upload your designs to a print-on-demand product and add them to your store. They will print and fulfill orders on-demand by shipping them straight to the customer once they’ve paid for the item(s). Bonus note 

Drive interest and engagement with landing pages

Use them effectively to determine the goals of your music marketing campaign and then create a landing page with the sole focus of supporting that campaign. Some common landing page goals include promoting a new video, a new Spotify release, or an album pre-sale. You can also add a landing page to create a Smart Link for your music release, with options for your fans to find your songs on different platforms. These are some of the ways you can use landing pages to get new fans.

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Launch an outreach campaign

They typically come with a bunch of features to help with prospecting, gathering contact details, sending emails, and automating your outreach efforts. We’d recommend signing up for LL Studio 2069 LLC's "Studio Pass" music marketing platform (Coming Soon) to get started. It’s a popular tool used by our pros. we use it to find influencers and people to reach out to, send emails, schedule follow-up emails, and stay organized with our CRMs.

Only at Studio 69 (https://shopatstudio69.com)

Build an email and SMS/Text list

You can use an email newsletter platform to create your email opt-in forms and landing pages, design and send out newsletters, and plan, automate, and manage your entire email marketing campaigns from start to finish. We’d recommend better tools that may be affordable email marketing solutions that help you with your needs in our upcoming blogs and videos. An SMS/Text list is one of the best music marketing tips today. here's why...

1. Offer exclusive deals and discounts to subscribers
2. Promote new music releases or upcoming shows
3. Share behind-the-scenes content and insights
4. Conduct polls and surveys to engage with fans.
5. Send personalized messages to increase connection with fans
6. Share fan-generated content to build a sense of community.
7. Use SMS to promote merchandise or limited edition items
8. Send reminders for ticket sales and upcoming events.
9. Utilize SMS for fan contests or giveaways
10. Share links to new music videos and interviews.   

Doing a PR stunt can be a great way to get your brand noticed and generate some buzz.

It can be anything from a stunt involving a celebrity or influencer to something more outrageous like a flash mob. It's important to make sure that whatever you do is in line with your brand's values and message. It should also be something that will capture the attention of your target audience. Doing something out of the ordinary can be a great way to stand out from the competition and get your message heard.

Do you y'all remember Lady Gaga wearing a meat dress and The Beatles performing their famous set from a roof in Central London or the rapper Da' Baby walking around in a diaper? What can you do to make some noise?

Build a social media presence

To effectively promote your music as an independent artist on social media, it is crucial to prioritize the platforms that resonate with you the most and develop a strategic approach to amplify your influence on those platforms. Pick a few sites you enjoy using and tailor your content to fit your music, message, and personality for each one. Share your content strategically and promote your music without coming across as too pushy. And don't forget to genuinely engage with your audience to connect and grow your fanbase. 

Post engaging social media content

Figure out which social networks your fans are most likely to be active on, and how you can reach them. Create a posting schedule, stick to it, and put together a content plan outlining what kind of content you’re going to post, e.g. behind-the-scenes videos, music snippets, viral content, themed posts, gig announcements, etc. We’d recommend using a social media scheduling tool like Pallyy or SocialBee to plan your social strategy.

Build a community

You could even create a community around specific genres, instruments, or aspects of music production that you like to focus on. For example, you could start a community for electronic music producers, guitar enthusiasts, or vocalists. This could be in the form of a social media group, forum, or even a local meetup. Within this community, members can share tips, collaborate on projects, and provide support and encouragement for one another. This kind of community can be a great way to connect with like-minded individuals, learn new skills, and gain inspiration for your music production journey. Additionally, it can also be a way to network with others in the industry and potentially collaborate on future projects. Overall, creating a community around your specific music interests can be a great way to further immerse yourself in the world of music production and connect with others who share your passion. 

Use live shows to fully potentially promote your music

Live shows have great potential for exposing your music to a wider audience. Consider each show individually and determine the potential it has to help you market your music. Each performance has the potential to create a unique and compelling memory.

Start live streaming

 Hey there, so you want to start live streaming, huh? Well, you're in the right place! If you're a musician looking for some music promotion, going live is a killer way to get your tunes out there. And it's not just about performing your songs - you can also make a variety show out of it. Play a few covers, do a little Q&A sesh with your fans, and maybe even sneak in a little behind-the-scenes look at how you create the music you make. The possibilities are endless, my friend! The best part is, you don't need a fancy setup to get started. Just grab your instrument, fire up your camera, and hit that live button. And don't worry about being perfect - it's all about showing off your personality and connecting with your audience. So, go ahead and start experimenting with different ideas - see what works best for you and your fans. Who knows, maybe you'll even start gaining some new followers who are digging your livestream vibes. So go on, get out there, and start spreading those musical feels!

For example, you can livestream a concert, or create a Twitch channel where you live stream the music production process and let viewers see "behind the curtain." This is exactly what Yejuniverse does. She's amassed over 80K followers in the process.

Invest in PR and airplay

If you’re an artist with a music marketing budget to invest in, consider hiring a radio tracker or publicist to help you get your music heard. The amount of money you’ll spend will depend on the scale and scope of your intended campaign. Keep in mind that meaningful results may not happen until thousands of dollars are spent, and there’s no guarantee that your music will be reviewed or picked up by radio stations - so plan accordingly and spend wisely. If you’re not able to pay for a radio campaign, you can put some extra time and effort into reaching out to stations to get your song on the radio. You can also invest more energy into promoting your music online using a DIY approach.

Run social contests & giveaways

With Spotify, you can set the following entry methods: Follow Artist Follow Playlist Listen To A Song With SoundCloud, you can set these entry methods: Follow Artist Like Song Repost Song Submit Song Listen To Song Along with these entry methods, you’ve got the more typical entry methods for popular social media platforms like Facebook, Twitter, Instagram, TikTok, and more.

Network & collaborate with artists

Collaborating with other artists and music producers in your space can help you reach new audiences and grow your following. You can offer features to other well-known artists with a bigger following than you for free to tap into their audience. If you want to get serious about networking, move to a music city like LA or Nashville where you’ll have more opportunities to make connections.

Don’t forget about offline marketing channels

So far, we’ve mostly talked about digital marketing strategies—but there are plenty of offline music marketing strategies worth exploring too. For example, you could try putting up posters in local record stores or setting up a merch table at your live gigs. You can use a printing service such as Vistaprint to supply all your posters, cards, and flyers to advertise yourself.

My Final thoughts

The most important thing you can do as a musician is consistently produce great music that audiences may or may not want to listen to...you're an artist! 

 The aforementioned music marketing techniques can assist in generating attention and gaining recognition. However, in the end, the caliber of your music will have the most significant impact on your career. 

Btw, we don't talk the talk...we walk it! Check out our store for some ideas! Studio 69, https://shopatstudio2069.com

F.A.Q.

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Q: What is music marketing?

A: Music marketing refers to the strategies and tactics used by artists, musicians, and producers to promote and distribute their music to a wider audience, increase their visibility, and ultimately generate more revenue.

Q: How can I improve my music marketing efforts?

A: You can improve your music marketing efforts by utilizing social media platforms, getting your music heard on streaming platforms such as Spotify, creating engaging music videos, collaborating with influencers, and implementing effective email marketing campaigns, among other strategies.

Q: What are some of the best music marketing practices?

A: Some best music marketing practices include identifying your target audience, leveraging social media and streaming platforms, building an electronic press kit, engaging with playlist curators, and consistently promoting your music to maintain a strong online presence.

Q: How can I pitch my music to influencers and playlist curators?

A: You can pitch your music to influencers and playlist curators by sending personalized, concise emails introducing yourself and your music, highlighting your unique style, and providing links to your music on streaming platforms or your website.

Q: What role does social media play in music marketing?

A: Social media platforms serve as powerful tools to market your music, connect with fans, share content, run targeted advertising campaigns, and engage with a community around your music, ultimately increasing your visibility and reach.

Q: How can I promote my music videos effectively?

A: You can promote your music videos effectively by sharing them across social media and streaming platforms, collaborating with music video promotion services, and engaging with your audience through interactive and visually appealing content. You can also host it on your site!

Q: What are some effective ways to get your music heard?

A: Some effective ways to get your music heard include utilizing music marketing platforms, networking within the music industry, uploading your music to streaming platforms, and actively participating in the online music community.

Q: How can I leverage email marketing in my music promotion efforts?

A: You can leverage email marketing by building an email list of music fans, sending regular updates about your music and upcoming releases, offering exclusive content, and using email campaigns to drive engagement and promote your music.

Q: What are the key components of an electronic press kit for music marketing?

A: The key components of an electronic press kit for music marketing typically include a bio, high-resolution photos, music samples, press releases, notable achievements, and links to your music and social media profiles to provide comprehensive information to the press and industry professionals.

Q: How can I effectively use my music to market my brand as an artist, musician, or producer?

A: You can effectively use your music to market your brand by aligning your music with your brand identity, leveraging your unique style of music to differentiate yourself, and integrating your music into your overall marketing strategy to create a cohesive and impactful brand image.